Challenge
Connectivity now plays a direct role in property reputation, occupancy, ADR, and RevPAR. Ninety-two percent of travelers expect fast, reliable Wi-Fi, while approximately one-third of negative hotel reviews cite connectivity issues. Outages translate direction into lost reservations, abandoned mobile orders, and more negative reviews, impacting brand perception.
Cisco Solution
Cisco brings together the technologies needed to deliver reliable guest connectivity across the property. Wi-Fi 7 with Cisco Catalyst 9000 and Meraki MR, MS, and MX, including the CW9172H Wi-Fi 7 hospitality wall-plate access point with built-in BLE for in-room sensors, extends high-performance wireless coverage into guest rooms and back-of-house spaces. SD-WAN with LTE failover helps keep POS, mobile ordering, and check-in available during network disruptions. Cisco Spaces and captive portals personalize guest onboarding and capture loyalty signups. Splunk RUM, Splunk Observability, and ThousandEyes provide visibility into digital experience and network performance under load, while Meraki AI-RRM, Intelligent Capture, and AI Packet Analyzer help teams identify and resolve issues before they affect guests.
Business Impact
A Forrester Total Economic Impact™ study found a 95% reduction in unplanned downtime and $1.7M in avoided lost revenue across a composite organization that included a hospitality operator. For a median upscale resort, improvements in RevPAR, direct-booking conversion, and loyalty enrollment can contribute low seven-figure annual value.
HOSPITALITY OPPORTUNITY #1
Deliver always-on, personalized guest connectivity
Marriott has deployed Cisco Umbrella across roughly 9,000 properties to make guest internet safer—one of the largest hospitality network footprints in the world.